Twentieth Century Fox Has New Banner
The home-video division of Twentieth Century Fox announced Tuesday plans to acquire as many as a dozen family-friendly movies a year and market them under the FoxFaith banner, according to FoxNews.com. Inspired by the success of The Passion of the Christ and The Chronicles of Narnia, Fox executives first developed a Web site that sells family and Christian entertainment, as well as church resources based on the films. FoxFaith now plans to produce several films based on Christian best-sellers, such as Janette Oke’s Love Come Softly series.
“We saw the opportunity to fill the needs of an underserved marketplace,” said Steve Feldstein, senior vice president of marketing at Fox Home Video. “All of the programming is entertainment first. We’re not in the business of proselytizing or preaching.”